GLOBAL FIELDWORK & CULTURAL INTELLIGENCE

Behavior changes

with context.

Study it there.

Research where life happens.

On-site research into how people live, work, and make choices in specific cities and countries.

Discuss a global study

Discuss your project

FOCUS AREAS

Three ways we study behavior abroad

Market Behavior

How residents of a specific city or country encounter and respond to local marketing.

Local marketing

Global Workplace

Local lifestyle and routine research to design a workplace that supports healthy habits for employees who live there.

Healthy habits

Relocation Insight

An in-depth, on-site review of daily life in a new country, gathered through observation and conversations with residents.

Daily life

CONTEXT MATTERS

What remote research misses

Surveys and desk research can miss the norms, routines, family structures, language, technology use, and physical spaces that shape everyday behavior.

METHODS

How we study it

In-context observation

Observe everyday behavior in the places where it happens.

Observe

Resident and stakeholder interviews

Hear how residents and local stakeholders describe their experiences.

Listen

Home and site visits

Explore the physical spaces that shape daily routines and choices.

Visit

Diary studies

Follow routines and experiences as they unfold over time.

Document

Environment audits

Review local spaces, services, and conditions that influence behavior.

Review

Comparative synthesis

Bring observations and conversations together to understand differences across contexts.

Synthesize

EXAMPLE QUESTIONS

Questions we explore in context

How does the population of a specific city interact with local marketing?

What should a new office abroad include to support healthy lifestyles for local employees?

What will daily life in a new country feel like for our family?

Why does a product that works in the U.S. stall in another market?